Comme des Garçons: The Avant-Garde Fashion Brand That Redefined Modern Style
Introduction to a Fashion Revolution We recognize Comme des Garçons as one of the most intellectually influential fashion houses of the modern era. Far beyond clothing, the brand represents a philosophical approach to design that challenges conventions, redefines beauty, and reshapes how fashion interacts with culture. Founded in Japan and embraced globally, Comme des Garçons has consistently stood at the forefront of avant-garde fashion, influencing designers, artists, and consumers across generations. From radical silhouettes to conceptual runway presentations, we explore how Comme des Garçons has become synonymous with fearless innovation and uncompromising creativity. The Origins of Comme des Garçons We trace the brand’s roots to Tokyo in 1969 , when visionary designer Rei Kawakubo established Comme des Garçons. The name, translating to “like boys” in French, signaled a disruptive ethos from the very beginning. Kawakubo rejected traditional femininity, symme...